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Druckenmiller would have to balance old, new
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July 23
Pittsburgh Tribune Review
 
Billionaire Stanley Druckenmiller may face the challenge of boosting the Pittsburgh Steelers' revenue without sullying the five-time Super Bowl champion's thick-necked image by overselling it. "If you try and get too cute with that brand, you can really screw it up," David Carter, executive director of the Sports Business Institute at the University of Southern California, said in a telephone interview. "You cannot hope to succeed running that business if you go out of the way to strip the personality and tradition." Druckenmiller, 55, chairman of New York-based Duquesne Capital Management LLC, is negotiating to buy a controlling stake in the team from the Rooney family, which founded the franchise in 1933 and has owned it since. Goldman Sachs Group Inc. valued the Steelers at $800 million to $1.2 billion, the Wall Street Journal reported on July 9.

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