The last week of the regular season and the week of the playoffs in Oakland last year were somewhat of an anomaly--and certainly a different experience for fans than in years past. Gone were the days of walking up to the box office and selecting the best seat; out of thousands left. Gone was the empty parking lot; the empty concession stands; the empty seats. When I went to Game 5 last year, it was a whole different--and awesome--experience. The air was electric, the fans were loud, and every seat was filled.

We know beyond a shadow of a doubt that it was entirely due to the product on the field. Nothing else has changed in the last five years--the Coliseum hasn't gotten any newer--except the baseball team on the field, and the A's management should do anything they can to capitalize on that feeling for this year.