The Bay Area has been captivated by these Warriors since early in the season.
But suddenly a nation is watching. And debating. And perhaps liking what it sees.
Even when the Warriors qualified for the playoffs, they might as well as have been playing in North Dakota. National sports shows such as ESPN's "SportsCenter" and "First Take" continued to focus on things such as the demise of the Lakers and whatever LeBron James was doing at any given moment.
But coach Mark Jackson is nothing if not media savvy. Having played in the media capital of New York City and also serving as a national TV commentator after his playing days, he knows what attracts attention. He also knows which hot buttons to push to generate buzz.
Jackson's vocal allegations about the Denver Nuggets trying to rough up star guard Stephen Curry and taking "cheap shots" at his ankle had ancillary benefit. It was controversy, and there's nothing better for attracting the sports media and sports fans. Not surprisingly, a significantly larger national media contingent turned out for the clincher.
The subsequent $25,000 fine Jackson received Thursday for an "attempt to influence the officiating" only heightened intrigue about Game 6. It was a pittance for the return in interest it bought, and with Golden State's 92-88 victory that closed out the series, the entire NBA-watching country saw the Warriors and is now talking them up.