In case you missed it yesterday, Jeff Bell of Business First reported that the team's season ticket base for the 2013 season is probably the lowest in franchise history.

While that's unfortunate, it's not exactly surprising. The team lost the face of the franchise, brutally cratered after an offseason where fans were told they would be more competitive than ever, and the carrot held out in front of the fanbase to try and hold onto their loyalty was taken away by the lockout.

So why are Puck Daddy and Pro Hockey Talk treating this as shocking news?

Even stranger, why are they treating the team's current round of opening night promotions as some kind of desperation tactic?