The task force trying to keep the Sacramento Kings in town revved up its publicity machine Tuesday, unveiling a report arguing that Sacramento is a better NBA market than Seattle.
Mayor Kevin Johnson's Think Big Sacramento task force rolled out a collection of statistics making the case that Sacramento offers the team a better TV and radio market with broader fan support.
"Sacramento has an incredible argument for the strengths we bring to the table," said task force head Kunal Merchant in a presentation to a group of Sacramento construction executives.
Seattle is bigger and has a stronger corporate base. But Seattle would have to split that support among four teams, including the relocated Kings. Sacramento gives the NBA a monopoly.
By that reckoning, Sacramento is actually a stronger broadcast market, with more TV households per team, and a stronger corporate base, Merchant said.
"That 100 percent market share is a huge advantage," he said.
The report was released four days after investors Mark Mastrov and Ron Burkle made a bid for the Kings on Sacramento's behalf.
It's intended to counter the offer the Maloof family, which owns the Kings, accepted from investors in Seattle.
Read more here: http://www.sacbee.com/2013/03/06/5239642/think-big-sacramento-task-force.html#storylink=cpy
Think Big Sacramento task force: City is a better NBA market than Seattle
Sacramento Bee | Mar 6