The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win.

"This Year, We're Trying to Win is an appropriate slogan for where we are in The Process," said Royals General Manager Dayton Moore. "The first 6 years are spent building the team with young prospects. Year 7 is all about trying to win, and year 8 is where we anticipate actually winning. So, this year's slogan represents a critically important step for the future of our team."

Royals manager Ned Yost expressed support and excitement for the new slogan. "This new slogan is great. This represents a shift in our philosophy. This also lets the fans know things will be different. I'll never forget sitting next to Dayton Moore in the All-Star game last summer. We were both impressed with the passion shown by the fans. I mean, almost selling out the Futures game? And the emotion shown in the Home Run Derby? It hit both Dayton and me at the same time, that Kansas City really just might be a baseball town after all. I didn't think I would say this, but Kansas City could actually get pumped up for a late summer pennant race. Who would have thought it?"