Mitch Ross, owner of S.W.A.T.S. (Sports With Alternatives to Steroids), refused to provide text messages or shipping labels that would confirm the allegations that he provided a deer antler velvet spray to retiring Ravens inside linebacker Ray Lewis that contains an NFL banned substance.

During an hour-long interview outside the Super Bowl media center on Friday, Ross dodged questions requesting specific contact with Lewis as reported by Sports Illustrated earlier this week.

"I never saw Ray put it in his mouth," Ross said. "I want to apologize to any athletes that this story hurt. It was my intention to shine a light on the technologies that are light years ahead of what people can understand. I had no control of when the story runs. I'm trying to make right the wrong with Ray Lewis.

"Ray Lewis is a great man. Hue Jackson is a hero for starting to work with me in 2008. I am here to tell you natural IGF-1 rebuilds brain tissue. I did not walk in the Ravens' door with deer spray. I walked in with chips."

Lewis has vehemently denied the report he used the spray, which includes the substance IGF-1, which is banned by the NFL.

Ross said he provided a recovery protocol for Lewis following his injury in October against the Dallas Cowboys that required surgery. Ross also said that he provided products to aid Lewis' recovery from a hamstring injury in 2009 and a toe injury in 2011.

"Ray was right about one thing," Ross said. "This whole story, this whole slander, was the tactics of the devil."