Russell Wilson may not be playing football in the Super Bowl on Sunday, but he will star in a Super Bowl commercial.

Seattle's rookie quarterback has signed a multi-year endorsement deal with American Family Insurance, the company announced Thursday, and will likely appear in advertisements for some time to come. The terms of the deal were not disclosed.

Wilson will share the screen Sunday with three other notable personalities: 2012 American Idol winner Phillip Phillips, pro-golf veteran Steve Strickler and 2010 Winter Olympics hockey silver-medalist Jessie Vetter. The ad will run not nationally but in 50 local markets around the U.S., and features Phillips' song "Home" while a voiceover talks about people who pursue their dreams despite adversity.

"Russell Wilson captured the imagination of people across the country this past year," American Family CEO Jack Salzwedel said in the company's announcement. "He had big dreams that came true because he wouldn't let any obstacles get in the way."

At 5-foot-11, Wilson dropped to the third round of the 2012 NFL Draft mostly because of his shorter stature. That didn't stop the Seahawks from selecting him and giving him a shot at the starting quarterback job straight out of college ball. After a spectacular season, for which he is a front-runner for NFL Offensive Rookie of the Year, Wilson is now the Seahawks' franchise quarterback.