Some of our readers believe I've been writing since B.C.

Yes, believe me, I have been doing this a long time and watched all of the professional teams suffer serious injuries. But the fact that point guard Ricky Rubio will be out for the rest of the season after suffering a torn left ACL on Friday night against the Lakers will affect the franchise in many ways and is the most serious one I've encountered for more than one reason.

Yes, a similar knee injury suffered by Vikings running back Adrian Peterson was a serious situation, but the Vikings weren't going anyplace and despite how great a player he is, Peterson hasn't captivated the fans like Rubio has.

Forget about what Rubio contributed on the court. Until Friday night, when he went 5-for-12 from the field and added four free throws, Rubio had been in a shooting slump and not playing as much as he was earlier in the season.

But Wolves coach Rick Adelman has stuck with Rubio, who has had the advantage of being tutored by assistant coach Terry Porter, one of the great guards in the history of the NBA.

Rest assured, the Timberwolves are going to be hurt in the standings with Rubio out for the year, but in the rookie's case, the team is going to be hurt at the box office far more than from the absence of any other player in Timberwolves history.

Sales of his jerseys have not only been on the top of the list here, but nationally he ranks with the best. You heard more Rubio talk than about any recent pro athlete.