The conversation, repeatedly, tilted toward the young wide receivers.

How would Edgar Bennett, a former running back, mold these ultra-green receivers, the next wave? Each time, the Green Bay Packers receivers coach cut in. He's not a fan of that angle. The undertone, to him, is that the top three wide receivers have arrived, that Randall Cobb, James Jones and Jordy Nelson don't need hard coaching anymore.

"You can never let those guys get in a position," Bennett said, "where they feel they have it all figured out."

As Bennett enters his third year as the wide receivers coach, this is what drives him. He's disciplined. He's demanding. OK, the position got a heck of a lot younger. Out are Donald Driver, Greg Jennings and 326 total games of experience. In is (a lot) more youth. Seven of Green Bay's 11 wideouts are first- or second-year receivers.

But above all, Bennett is making a conscious, concerned effort to keep a fire burning inside Cobb, Jones and Nelson.

"They have experience and all that," Bennett said. "But you still have to go out and earn it every day. Just because someone labels you or gives you a tag and it's an accolade that you really like, you have to earn it every day. You can't just be satisfied. At that point, then what are we doing? We're always chasing championships. And that's not the way to go about doing it, if you feel, 'OK, well, I made it.' No, you haven't made it.

"We want to be the best. If you ask those guys, that'd probably be their answer. I know Randall Cobb, he wants to be the best. I know Jordy wants to be the best. I know J.J."

Cobb knows more than anyone that this isn't lip service. Last summer, Bennett was in Cobb's ear daily. As a rookie, he had three fumbles and two nearly cost Green Bay games against inferior opponents (Carolina and Minnesota). So Bennett refused to let the receiver forget the gaffes. Ball security couldn't become a permanent problem for the dynamic, raw talent.

After Cobb fumbled in a 35-10 preseason loss to Cleveland last season, publicly, coach Mike McCarthy said, "We're turning the damn ball over too much. I don't care if it's preseason, scrimmage, practice, it's something that needs to stop."

Privately, from April to September, Bennett was worse.

"I could have had a great day and he'd beat me up," Cobb said. "He'd say, 'Don't fumble in practice,' and I didn't fumble in practice. It's just one of those things he'd continue to beat in your head and really continue to motivate and push you."

It did get annoying. That was the point.

"It's like, 'C'mon man!'" Cobb said. "It's like your parent telling you to go clean your room. I cleaned my room already. But he really has done a great job these past two years for me."

The following season, Cobb lost one fumble through 159 total receptions, carries and returns.