Shaquille O'Neal is remembered as a four-time NBA champion former league MVP and one of the most dominant centers in history.

So it's hard to recall a time when winning wasn't always synonymous with the Shaq brand.

Before O'Neal was a three-time NBA Finals MVP during the Los Angeles Lakers' dominant run from 2000 to 2002 O'Neal was scrutinized and criticized for failing to win.

His Orlando squad was swept in the 1995 Finals by Houston and his Lakers teams suffered humiliating postseason losses against Utah and San Antonio.

Now enter DeMarcus Cousins. The ultra-talented Kings center hasn't carried his team to the playoffs much less a winning season.

He's been criticized for his immaturity outbursts and how he's treated coaches and teammates in his attempt to be the focal point of the franchise.

O'Neal formally introduced Tuesday as a new minority owner of the Kings said he'll be available to help Cousins reach his potential on the court and transform the Kings back to the franchise that challenged his Lakers teams for championships.

It's monitoring Cousins' development as a player that O'Neal will concentrate on most.

"I understand everything that (Cousins is) going through" O'Neal said Tuesday. "We have similar backgrounds. I understand everything he's going through and I speak his language. That's why my conversation with him is going to be easy."

Critics chided O'Neal for making movies and rap albums while his teams weren't winning titles. O'Neal said it was a conversation with Lakers and Hall of Fame coach Phil Jackson that changed his direction and led him to championships.

O'Neal believes helping Cousins' approach to the game will be vital in seeing him ascend to an elite level.

What was O'Neal's first impression of Cousins? He doesn't even remember playing against him in his final season in Boston when Cousins was a rookie.

"I don't remember and that's because my mindset was different" O'Neal said. "I'm going to teach him the same mindset. When you step on the court – I don't like to use the word kill – but I'm trying to kill you; it doesn't matter who you are. He has that passion and that ferocity but I don't want him to be like Dwight Howard with all that laughing and giggling. I want him to be in tear-your-head-off mode."