In analyzing the Rams’ prospects for making the 2013 NFL playoffs, I believe it’s best to keep it ridiculously simple.
Here’s what the Rams must do:

Score more points.

That’s brilliant insight, I know.

Seriously, it really is a basic concept. A team’s points-scored total is a clear marker that clarifies its chances of becoming a playoff team.

I’m going to hit you with some numbers:

Over the past 10 seasons, 120 teams have made the playoffs.

The 120 teams averaged 25 points per game.

Among the 120 qualifiers only nine averaged fewer than 20 points per game.

And 73 percent averaged at least 23 points per game.

Assuming that the Rams defense plays reasonably well again this season, here’s the challenge for the 2013 Rams offense: inflate the scoring average to true-contender status.

In 2012 the STL offense made nominal progress under first-year head coach Jeff Fisher and offensive coordinator Brian Schottenheimer.

The Rams averaged 18.7 points per game. That wasn’t nearly enough, ranking 25th among the 32 teams and failing to come close to the playoff-qualifier standard.

The Rams have to find a way to score about six, seven points more per game in 2013. Field goals are OK, but a pumped-up touchdown total is the fastest way for the Rams to make the leap.