Browns owner Jimmy Haslam named Hall of Fame running back Jim Brown the organization’s new “special adviser” this morning during a news conference at FirstEnergy Stadium.

Haslam said Brown will be involved with the community and the fan base. Brown also said he will serve as a mentor to current Browns players, and his Amer-I-Can program will partner with the team.

“Player engagement is where you’ll see me most of the time,” Brown said.

There was a rift between Brown, 77, and the team after former President Mike Holmgren removed Brown as adviser to Randy Lerner in 2010. But after Haslam purchased the Browns from Lerner last year for about $1 billion, Brown expressed his desire to become part of the new regime’s plans. In September, Brown and Haslam began discussing a formal reunion.

“I’m very happy to be back,” Brown said. “I have a great respect for the city, for the way the fans have treated me.