If not for the Heat's late-season "maintenance" program, LeBron James might have an opportunity to do what no NBA player has ever done before, being named Player of the Month every month of the season.

The Heat forward on Friday was named NBA Player of the Month for March, the fifth time receiving the nod in as any months this season. The league also hands out an award for the truncated month of April.

As it is, he became the first player ever to receive five consecutive such honors in the same season.