If you're any kind of fan, maybe you'll never get over it. It was a little more than three weeks ago that the Maple Leafs were seconds away from ousting the Boston Bruins from the NHL playoffs. Now that the Bruins are a game removed from sweeping the Pittsburgh Penguins for a berth in the Stanley Cup final — well, it's only natural to relive Toronto's epic near-miss with a never-ending procession of what-ifs.

But if there's no re-seizing a moment that's been lost, MLSE CEO Tim Leiweke is bent on re-setting the standards of a once-proud NHL franchise.

"We understand the only thing that matters here, for the greatest fan base in the history of the National Hockey League — and, by the way, the most important organization in the National Hockey League — is winning a Stanley Cup for Toronto," Leiweke said in a video address to season-ticket holders this week.

In the YouTube-posted message, Leiweke also offered an endorsement for the team's current brain trust while uttering a four-word sentence that would make any NHL executive nervous, specifically: "I'm a hockey fan."

"I will bring more enthusiasm and more passion," Leiweke said. "What you can be assured of is we're going to work even harder."

Somewhere, Leafs forward Phil Kessel is on a golf course saying: "Harder? That's a joke, right?"

And somewhere else, GM Dave Nonis and his management team are pounding the phones to bolster a flawed team in need of improvement in nearly every area. It's exactly what they should be doing. With a little more than three weeks until the June 30 draft, now's when off-season trade talks traditionally begin their slow build. As Leiweke has made clear, Nonis should talk a lot, since the status quo won't cut it.

But making big changes to the Toronto roster, with the NHL salary cap shrinking from around $70 million (all figures U.S.) to about $64 million, will require bold vision and savvy manoeuvring that many fans might consider sacrilege.