As he strives to win his first league MVP award and to keep his Oklahoma City Thunder atop the Western Conference standings, Kevin Durant is ready for a new nickname.

Just call him "The Servant" from here on out, the star forward told Grantland's Bill Simmons.

"I like to serve everybody. My teammates. Ushers at the game. The fans," Durant said in an interview Friday, when asked why he chose "The Servant" as his new moniker.

Despite being one of the game's biggest stars, Durant never has truly embraced a nickname. The 6-foot-9, 240-pound All-Star has tried to distance himself from the "Slim Reaper," previously telling the Oklahoman that, "I'm not here to be a guy of, I guess, death."

He said he likes "KD," comparing it to the simplicity of "AI" -- the initials of former All-Star point guard Allen Iverson.