The next target for Jay-Z’s Roc Nation Sports banner is potential No. 1 NHL draft pick Seth Jones, according to sources. The son of Nets assistant coach and former Nuggets player Popeye Jones is already repped by CAA, Roc Nation’s partner. But sources said Jay-Z’s organization wants to strike a deal to be involved in the star’s marketing and branding, reports The Post’s Kirsten Fleming. Jones would then benefit from both sides of the CAA and Roc Nation partnership. “When Seth comes to the NHL draft [in Newark, NJ] in June, his family, agents at CAA and Roc Nation are going to have a powwow to see if he’ll sign with them,” a source said.
Jay-Z targets future NHL star Seth Jones for Roc Nation sports
New York Post | Apr 24