For the Jaguars training camp is more than just preparing for the regular season.

It’s also a time to jump-start the selling season. And the Jaguars have a lot of ticket-selling to do before the 2013 season-opener Sept. 8 against the Kansas City Chiefs.

“We’re entering our busiest sales season running a little bit behind last year’’ said team president Mark Lamping. “We’re still confident we’re going to get where we need to be. We’ve got to work even harder.’’

Lamping said the Jaguars won’t have any TV blackouts for the fourth consecutive season even though they’re currently behind last year’s pace.

He can make that guarantee because teams can write a check for 34 percent of the cost of the unsold non-premium seats to avoid blackouts.

Last year the Jaguars sold all of the non-premium seats and didn’t have to buy any.

“We’re not planning on doing that this year either’’ Lamping said. “First there won’t be any blackouts. We can put that aside. Our goal last year was not to buy any tickets. That’s our goal this year and we’re going to do everything we possibly can to achieve that.’’

Lamping declined to give specific numbers on how far behind last year’s numbers they are at this time but he said it was less than 10 percent.

CLUB SEATS VITAL

He said club seats are tracking about where they were last year. Although the team doesn’t usually sell them all unless the visiting team’s fans buy them the premium seats don’t need to be sold to avoid a blackout.

The luxury suites are selling better though.

“They’re really in good shape compared to a year ago’’ Lamping said.

Last year the team entered the season with five unsold; it’s already down to seven.

Selling more club seats though is a major priority at this time.

“Club seats are a very important source of revenue’’ Lamping said adding the Jaguars doubled the size of the ticket-selling department from last year in an attempt to boost sales.

He suggested the team might be further behind last year’s sales effort if not for that investment because it’s coming off a 2-14 season. Lamping though said he doesn’t solely point to the won-lost record as affecting sales.

“We’re a lot closer to where we were last year than many from outside the market might suspect’’ he said. “I think a lot of people would look at the season we had last year and be surprised we’re as close as we are to last year but we’re not satisfied with that.’’ The Jaguars have recently debuted several season-ticket promotions including an upbeat television spot featuring Gus Bradley coaching in a fan’s living room. The team also announced fans can buy a four-pack that includes one preseason game.