New owner. New coach. New uniforms.

The Jacksonville Jaguars on Tuesday unveiled the team's new look, a Nike-inspired redesign that team owner Shad Khan described as "awe-inspiring."

"There's no reason not to win now," Khan joked. "We can't blame the uniforms."

The most striking element? A two-toned helmet that sets the Jaguars apart from any team in the NFL or the college ranks. Matte black tones in the front bleed into gold, giving the helmet a theme described by Nike as depicting "a Jaguar on the hunt," edging from darkness into light.

"I look at the jerseys," Jaguars coach Gus Bradley said, "and I think (they're) awesome."

The franchise also went out its way to give a nod to Jacksonville's rich military heritage by placing a Jaguars patch over the heart of the re-designed teal-tinged jerseys, available for purchase online starting Thursday.