New duds are coming: During NFL owners meetings last week in Phoenix, the Browns committed not only to changing their uniforms but also to consider every facet of the team’s marketing brand.

They key word in the above paragraph is consider. They will consider new colors, which may end up being new shades of brown and orange – or something altogether different. They will consider a new secondary logo, something different from the block B inside a football shape.

For the next two years – yes, it will take that long – the Browns will work closely with NFL marketing and Nike on an apparel makeover. They are now engaged in a 24-month process, the likes of which the Browns’ franchise has never undergone.

Everything is on the table to be discussed except for one thing.

“I will say there will be no change to the helmet,” owner Jimmy Haslam said exclusively to ESPN Cleveland. “But we will look at everything else. We may change a lot. We may change a little.”

When Haslam initiated the process for a uniform change, he had in his mind minor tweaks to the traditional white-on-white and brown-on-white ensembles. Minor changes, done without market research, would have resulted in a 12-month process overseen by NFL marketing. He thought the new uniforms would be ready for the 2014 season.

But after further consultation with the league, Haslam decided to go through the more extensive, 24-month process recommended by experts in the field of brand marketing.

“I think we’ll have a better idea of what we want to do after that,” Haslam said. “This allows you to change anything you want. That doesn’t mean we will. I want to be perfectly clear about that. We just want to get a lot of input from our fans and take our time with it. Because you can do it only every five years.”