Some time late Friday night, the executives from the NBA's television partners simultaneously said those three magic words: "Make the next one champagne."

Sure, that's five words, but they'd already had a few martinis by then, and, well, why are you bothering them with details when they'd just struck a vein of box office gold?

There is no question that Celtics-Heat was already going to be featured fare whenever they met next season, but with Ray Allen bolting Boston for Miami, you're now looking at opening night and possibly Christmas.

If Allen thought there was a chance he could make a smooth and rational change of basketball address, he thought wrong. This is going to be hysterical.

Allen will have a network camera on him from the moment he gets off the bus or out of his car at the arena. And, the hell with moderation, the Judas Shuttlesworth angle will be played up all through the media.

It would have been mainly a basketball story if Allen had left the Celts for another club. When he said yes to Miami, this became a love triangle of biblical proportion.

I have no issue with Allen's decision. He did what was in his rights. Then again, I don't have a sailboat in this regatta. But, in fact, it's a bit refreshing in a way that a professional athlete is taking significantly less money to do what he wants.

The loyalty ship sailed long ago when the Celtics tried on more than one occasion to trade him — as is their right — and no one came screaming to his defense when the rumored moves hit the media.