Rudy Gay has been a man in demand since being traded to Toronto from Memphis on Jan. 30.

And while he embraces this newfound attention, Gay isn't about to let it go to his head.

He knows for this trade to work, he has to do more than drop his usual 17.9 points per game or the 24.5 points in the two games played with the Raptors prior to Wednesday's 99-95 loss to the Celtics.

Gay led the Raptors with 25 points, but missed eight of his nine shot attempts in the fourth quarter and finished just 8-for-24 from the field.

Still, it's clear that the Celtics have a tremendous amount of respect for his game.

"Rudy's a great scorer," said Boston's Kevin Garnett. "You can't stop guys like that. You're just trying to give him different looks and hope that he misses."

Indeed, this will be yet another lesson for Gay to learn from as he adapts to his new team in a new city, with a new role.

With so many young players on the roster, it's clear that the Raptors view him as the face of their franchise moving forward.

"It's a lot of great players here," Gay told CSNNE.com. "They're just young. They have to learn. For the most part, it takes time. Hopefully I can lower the curve a little bit just being out here."

Being called upon to be more of a leader was not one of the requirements of Gay when he was in Memphis.