It's the classic "Help me help you" argument.

Miami Dolphins owner Steve Ross is urging voters to help pass a tentative public referendum scheduled for the middle of next month to help fund upgrades of the 25-year-old Sun Life Stadium in South Florida.

"This is a win-win situation for them and Dade County," Ross said in a question-and-answer session with The Miami Herald. "This brings new dollars into Dade County and makes it such that we can bring these marquee games and events there. And I'm putting my money where my mouth is."

Ross said he's put in new concession stands and upgraded much of the facility, but to lock in marquee events like BCS Bowls and Super Bowls, Sun Life will require more than a face lift.

"Right now the cost is $350 (million) to $400 million to modernize it and have it be tantamount to a new stadium. You wait 10 years, you're talking having to spend a billion dollars. You pass the point of no-return. So that's why it's important now rather than later," Ross said. "(Events) do want to be in Miami. But you don't want to give them an excuse not to come to Miami. Right now, there's an excuse for them not to come to Miami. Why? Because of the facility.