With new ownership in place the Phoenix Coyotes' next objective is to do what they can to get people in the seats and get the franchise rolling in the right direction. To that end the Coyotes announced a unique and cool idea on Wednesday; they're opening up parking lots for tailgating.

There will be 17 games on weekends at home throughout the season 17 chances to bust out the grill the makeshift beer pong table and enjoy an afternoon tailgating. For four hours before games. From the Coyotes:

Tailgating on Jobing.com Arena parking lots (A B G J K and Y) will begin with the Coyotes first weekend regular season home game on Saturday October 19 when the Coyotes take on the Detroit Red Wings. Game time is 6 p.m. with lots opening at 2:00 p.m. In total the Coyotes will have 17 tailgating experiences during the regular season.

"We are excited to introduce tailgating prior to all Coyotes weekend home games this season" said LeBlanc. "We are very fortunate to live in a city that has such great weather during the hockey season so we are encouraging fans to come early to our weekend games and enjoy the great atmosphere outside Jobing.com Arena. We are continually looking for new ways to enhance the game experience for our fans."

This is an excellent idea on many levels. The first: who doesn't enjoy tailgating? Remember we're talking about Arizona here not Canada so pretty much all season long you will have great days for tailgating even in hockey season. If that's enough to entice more people to come enjoy the festivities excellent.