My first thought upon seeing this morning's announcement about the Brewers adding a sixth (!) jersey into their regular rotation was "I can't believe people like these things." I hate them with a depth it's difficult to convey and I was prepared to launch a diatribe on their awfulness and fight with all the people who seem to like them.
Except a funny thing happened on my way to Rant City – all those people who liked the "gold" Cerveceros jersey and the Yellow-Out game last season seem to have faded into the woodwork. I even steeled myself and checked the Facebook comments below the announcement post on the Brewers' official page – a large majority of those folks hate them, too. I wonder where all those people went - the people that claimed that the color of the jersey was "Lager" and was a good representation of the team.
The Brewers do not need six jerseys in rotation (Blue "Brewers," Blue "Milwaukee," Grey "Brewers," White "Brewers," Pinstripe and Gold) – even more if you add in the Milwaukee Bears, Cerveceros and Birrai/Bierbrauer/whatever they do this year. No team needs that many. It's not a fashion show, it's a baseball game. Light and dark, home and away. One-off specials are fine, I suppose, but what purpose do all these serve beyond jersey sales?
It's a money grab and that annoys me. At $100 a pop for jerseys who's quality has continued to fade (used to be layered, sewed on tackle twill – now just one layer and the others are screen printed on), MLB is sitting on a gold mine. And that's why they do this. You can buy your team's cap in every color of the rainbow, plus plaid, paisley and be-dazzled. There are on-field caps, BP caps and now interview caps. All at $40 each. And this has been two year in the making. MLB does not allow a team to make uniform or logo changes on shorter than two year's notice. As soon as someone at Miller Park came up with this idea, they pushed it through to MLB and we saw one-offs, but it couldn't be a part of the official uniform rotation until it passed that waiting period. (If you'll remember, Chorizo was announced and then disappeared for a year. He couldn't become a full, official mascot without that waiting period).
Brewers announce gold alternate jerseys
Brew Crew Ball | Jan 24