Udonis Haslem finally had enough.

He was never a player who paid much attention to critics. All that mattered was what his teammates thought.

Then he did something just to make sure he could block out all the skeptics. Haslem deactivated his Twitter last month to further seclude him from anything negative outsiders had to say.

“It’s still active,” Haslem said. “But I erased the application off my phone.”

Although Haslem claims to ignore the naysayers, he knows they exist. And for one night, he found a way to silence them. He scored 17 points in the Heat’s 114-96 victory against the Indiana Pacers Sunday in Game 3 of the Eastern Conference finals. They lead the series 2-1, with a huge assist going to Haslem.

He was the Heat’s offensive spark early, setting the tone for the team taking the pressure off LeBron James. Haslem made 8 of 9 shots, producing his most effective postseason scoring game since having a career-high 20 points against the New Jersey Nets in 2006. Pacers center Roy Hibbert called Haslem "the X-factor."

“My teammates understand what I do and what I bring to the table,” Haslem said. “Every night I’m not going to get nine shots. That’s not going to be the case. Sometimes I get shots, sometimes I don’t.”

The dilemma for Haslem has been appeasing fans and media, who often base their criticism on statistics. He is averaging career-lows in points, rebounds and minutes. The people who expect him to score like he did earlier in his career are the reason he has avoided paying attention to what it said in the media.

Especially social media.

It was a shock to teammates Haslem even joined Twitter because of his personality.

“I couldn’t believe it,” guard Dwyane Wade said. “Until I learned why he did it.”

Haslem only became a social media member because he signed a shoe deal with the Chinese-based Li-Ning. It made sense to interact with fans because the Heat were playing two postseason games in China. He viewed it as a way to promote his brand.

“I just wanted to be able to connect with that market and the people over there,” Haslem said.

That lasted less than a season before shutting it down.

It eliminated the small possibility of Haslem reading any type of criticism from those who fail to understand his role.

“That’s why I don’t really pay attention to what people say on the outside,” Haslem said. “My teammates understand, people who know the game of basketball understand. It’s not about scoring. It’s the ways you can impact the basketball game. Tonight, it was about scoring. Some nights it might be something different.”

Haslem admitted it’s frustrating his worth is only appreciated when his work day includes 12 points or 12 rebounds. For the last two seasons, the Heat have never measured his value by points.

In actuality, it’s no longer about any statistic.

“He’s been in more playoff battles arguably than anybody else in that locker room,” Heat coach Erik Spoelstra said. “And he’s played his biggest in the biggest moments, when you need him, when there’s adversity … In the 10 years that I’ve gotten to know UD, I know that he’s not defined and cannot be defined by numbers. He’s defined by winning plays and a toughness that most players don’t have.”