Four years ago if Victor Cruz wanted to get into a Jay Z concert he would’ve had to wait on line like anyone else. That’s because he was just like anyone else then a kid who couldn’t have gotten a second of Jay Z’s time.

These days if he wants Jay Z he just calls him or sends him a text and the rap mogul/entrepreneur is sure to answer.
“Yeah” Cruz admitted “it’s pretty cool ­­— to say the least.”

That’s a sure sign that Cruz isn’t just anyone anymore — not even among rich successful athletes. He has the attention of Jay Z one of the world’s most successful artists as one of the flagship clients of Roc Nation Sports Jay Z’s foray into the sports representation business. Cruz was one of the first of a remarkably select group (at least so far) that includes the Yankees’ Robinson Cano NBA superstar Kevin Durant Jets rookie quarterback Geno Smith and WNBA rookie Skylar Diggins.

Cruz signed up in the spring joining a partnership between Roc Nation and Creative Artists Agency (and NFL superagent Tom Condon) letting them negotiate what eventually became a six-year $45.879 million contract. It was a risky move even with Condon on board because Jay Z had no experience at all as a sports agent.
But the more Cruz 26 listened to Jay Z’s pitch the more it sounded like an offer that was too good to refuse.