Kevin Seitzer will be the next Toronto Blue Jays hitting coach, and his hiring could be announced in the next few days.

The move was confirmed to sportsnet.ca after it was first reported by Bob Dutton of the Kansas City Star. Seitzer had been the hitting coach for the Royals from 2009-12, where he worked with John Gibbons on the staff of manager Ned Yost.

The Blue Jays have yet to settle on a new first base coach. Tim Raines, the club’s roving outfield and base-running instructor, is among the candidates for a position that’s expected to be filled from within the organization.
Seitzer, who takes over from Chad Mottola, brings a tough-minded approach to the Blue Jays and the belief is he has the ability make guys better because of it. With the Royals, he preached against hitters getting too pull-happy – a bad idea at spacious Kauffman Stadium – and using an opposite-field approach when hitters are behind in the count.

Both philosophies would be significant departures for several key Blue Jays batters, who lean more toward being dead-pull hitters. As a result, there was a feeling among some around the team that hitters gave away too many at-bats with an all-or-nothing approach.

In discussing his viewpoints with Fox Sports Kansas City last February, Seitzer said: “We went with the oppo-approach when we were down in the count, which is what all good hitters do. The key to being a good hitter is putting the ball in play — you increase your odds dramatically by keeping the ball in play. And we did that. I saw a lot of these young guys really start to figure things out as the year went on.”