Maybe the Bengals just like a challenge.

At a time when the team has had to periodically hustle to fill the stadium despite making it to the playoffs in three straight years, the Bengals will be raising prices on roughly half the seats in the stadium.

According to FOX 19, prices will rise by nearly $2.30 per seat. Still, 45 percent of the tickets will remain the same price, with seats available for as low as $40.

“We are sensitive to increasing prices and worked to limit the increases to those areas of the stadium in the most demand and for which tickets on the secondary market are re-sold well above the Bengals price,” Bengals ticket manager Andrew Brown said. “For those areas where we have the most open inventory, we kept prices flat so that the seats will be attractive and accessible to fans, available at the right prices to help us to reach the goal of selling out our games.”

Sideline seats in the lower bowl of the venue will increase by $5, from $85 to $90.