Magic Johnson isn’t shy about his desire to take over basketball operations for the Los Angeles Lakers — and he wants Kobe Bryant to lend a helping hand.

Unfortunately for the purple and gold, there are a number of problems with Magic’s hiring and his current media tour. During Wednesday’s episode of The Herd on FS1, Colin Cowherd detailed just one of the glaring issues in Los Angeles.

As Colin points out, you can look across all of professional sports and you won’t find a general manager who goes by one name like “Magic” or “Kobe.” That’s because being a GM is a thankless job, far removed from the glory and subservience that comes with being a superstar athlete.



COLIN: General managers have to do international travel. General managers have to sit in rooms by themselves, not being worshiped, massaged and adored. General managers get clobbered on Twitter. General managers often don’t have somebody to run and get them coffee. They’re on red-eye flights from Prague. They’re on red-eye flights from Munich. They don’t have a team of security officials making sure every whim is satisfied.

Say it out loud: Magic, Kobe running the Lakers. Yeah. By the way, MJ? Awful GM. Had to get that golf in. Magic? Terrible coach. Hey, had autographs to sign.

Icons have baggage. And entitlement. And egos, and they need to be stroked. And they’ve been worshipped. And they’ve been assisted only by people who say yes. Being a general manager is about hearing no all the time. No, that right-hander isn’t good enough. No, that third-round slot receiver isn’t available to play this week. No, the goalie didn’t pan out.

General manager is like a salesperson. It’s just a series of no: “Didn’t work out.” “Wish he would have played better.” “Oh no, he’s hurt.” “He never turned out into what he thought he was going to be.” Guys named Drake, Sting, Bono, Cher, Madonna, Beyonce, it’s a world of yes. “What can I do for you? Yes sir. Oh, you are right. Let me get this for you.”